Anew Anti-Wrinkle Plumping Concentrate is formulated with our highest concentration of hyaluronic acid for your best ever wrinkle results. The plumping power of pure 1.5% hyaluronic acid enhanced with our pioneering tri-molecule blend, with 3 molecule sizes for deeper penetration; plumping skin from the inside out for better results.
In 1 week: See fine lines and wrinkles visibly plumped and smoothed.*
In 2 weeks: Clinically shown to improve even deep wrinkles.**
How to use:
Apply in upwards and outwards motions to cleansed face and neck in the morning and/or evening. Follow with your Anew moisturizer.
ANEW Anti-Wrinkle Plumping Concentrate with its exclusive trimolecular blend of 1.5% pure hyaluronic acid (HA), visibly smooths and plumps skin’s surface and improves the look of even deep wrinkles in just two weeks**. In response to demands from beauty enthusiasts for easy-to-use advanced skincare, Avon’s world-class scientists created a magic combination of 1.5% pure HA – the skin’s natural plumping agent – A-F33, Oxa Diacid, and Arginine. It helps to restore the epidermal layers of skin where we lose HA as we age, and clinical tests show dramatic results with eight out of 10 women reporting that they have seen their best ever wrinkle results*. In explaining how this exclusive trimolecular blend of 1.5% pure HA works, Anthony Gonzalez, Global Director Skincare Product Development at Avon said: “HA is the gold standard of skin hydration and plumping. With three different molecular weights of HA, this formula can penetrate deeper into the skin’s surface plumping where lines and wrinkles begin in addition to adding surface hydration. The largest HA molecule works on the outer surface to provide instant skin-plumping, the medium-sized HA molecule penetrates deeper and the smallest HA molecule penetrates deeper still, for longer-lasting hydration and plumpness.”
*Based on a consumer study with 110 participants.
**Based on a clinical study with 32 participants.